Social Media Marketing
The term social media describes the new ways individuals have been engaging with content and each other on the internet.
At its essence social media is user centric. It is media that focuses on social interaction.
As a true expression of Web 2.0 principles, social media takes some more traditional uses of the internet and incorporates user generated content as a valuable new media.
Sites like: Facebook, Twitter, Youtube and Wikipedia demonstrate the great value that is been placed on the user.Posting home videos, opinions and feelings about products and commenting on news articles are a few examples of what make social media an unprecedented outlet for personal expression and sharing.
Through the use of social media businesses have new ways to reach consumers and markets.Influential brands have become more human due to their presence and engagement on social media sites.Many companies are reorganizing their resources in order to devote appropriate energy entirely to social media.
This new way of communicating is global
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